The campaigns that matter most need someone holding the center.

Here's how we can work together.

Fractional Marketing Support (Embed + Scale)

Embedded campaign leadership for brands that need ongoing planning, coordination, and execution support without a full-time hire. I plug into your team and own the operational layer that keeps everything moving — briefs, timelines, cross-functional alignment, stakeholder communication, and launch accountability.

Best for: Lean marketing teams managing multiple campaigns, launches, agencies, or channels.

Includes:

  • Campaign planning + workbacks

  • Cross-functional coordination

  • Agency + stakeholder management

  • Launch readiness + QA

  • Performance reporting + post-mortems

Engagement: 10–15 hrs/week · 3-month minimum · scales to scope

Campaign & Launch Management (Execute)

End-to-end campaign execution from planning through launch and post-mortem. I come in as your campaign lead, build the plan, align the teams, and get it to market.

Best for: Product launches, seasonal or cultural campaigns, integrated marketing initiatives.

Project sizes:

  • Small — 1–2 channels (Email, Blog)

  • Medium — 3–5 channels (Email, Web, Organic Social, Blog)

  • Large — 6+ channels (Paid Media, Organic Social, Email, Web, PR/Comms)

Includes:

  • Campaign planning + strategy

  • Timeline + workback management

  • Stakeholder communication + coordination

  • Asset tracking

  • Launch execution

  • Post-launch analysis + recap

Engagement:

  • 4–12 weeks depending on scope

Infrastructure Sprint (Audit & Build)

A focused engagement to audit your current campaign workflows and build the systems, templates, and processes that help your team execute campaigns more efficiently. Ideal before a big launch, after a chaotic one, or when you're building out a new marketing function.

Best for: Startups, newly formed marketing teams, or brands preparing to scale.

Deliverables may include:

  • Workflow audit + recommendations

  • Campaign brief templates

  • Workback schedules

  • RACI framework

  • Approval workflows

  • Asset trackers + centralized folder

  • QA checklists

  • Naming conventions

  • Post-mortem framework

Engagement: 2-3 weeks depending on scope

Let's Talk

Need something beyond campaigns?

My background also positions me to help with:

  • Vendor onboarding + management

  • Partnership marketing + co-marketing frameworks

  • AI tool integration + training for marketing teams

  • Broader marketing strategy + go-to-market planning

  • Strategic advisory for marketing leaders

Let's Talk

  • "She does an amazing job coordinating disparate teams around a goal and moving cross-functional stakeholders along the same path."

    Director, Go-To-Market, Linktree

  • "Her clear communication, project management, and ability to translate data into actionable recommendations make her a trusted and effective collaborator."

    Director, Integrated Marketing, Lean In

  • "Working with Lauren means genuine collaboration and thoughtful insight, as she switches from creative to analytical thinking with ease."

    Former Partner, Hollywood Bowl

Ready To Get Started?

Let's Talk