Campaigns That Shipped. Results That Stuck.
Senior marketing lead on each.
That means I owned the strategy, managed the stakeholders, and got it to market.
Lyft
Marketing strategy lead for NBA All-Star Weekend #FlyWhip — a multi-channel cultural moment that brought Lyft into one of the biggest sports and entertainment weekends of the year. Managed end-to-end execution across a complex web of internal teams, talent, and external partners.
Multi-Channel Cultural Campaign · Experiential · Agency management · Integrated execution
Owned campaign execution across in-app skin design, talent and culture partnerships, comms, owned channels, social, and consumer contest — coordinating simultaneously across brand, entertainment, PR, operations, and creative teams. Managed all timelines, deliverables, and stakeholder alignment from brief through launch and experiential activation.
Campaign saw cultural reach, including Snoop Dogg social amplification and Complex coverage. Successfully executed across every channel and saw above benchmark performance
Also at Lyft: Oversaw West region marketing strategy across rideshare, bikes, and scooters · $500K brand audit · bikes and scooters LA market launch · $1.5M annual budget management · managed multi-year venue partnership portfolio
Linktree
Integrated campaign lead reporting to the head of Brand for Linktree's first-ever Creator Report — a landmark research initiative establishing the company's authority in the creator economy. Owned the full go-to-market from strategy through launch.
GTM leadership · Agency management · Global campaign
Partnered with an external messaging and creative agency to refine research findings, develop positioning, and design the report. Managed internal stakeholders across social, design, digital, paid, and executive leadership. Built campaign strategy and drove execution across owned and partner channels. Delivered internal recap with performance highlights and learnings for stakeholders.
3K+ report downloads · 300K+ unique site visits · strong press reception including TechCrunch · GTM playbooks
Also at Linktree: Ecosystem Marketplace launch · global brand rebrand · Madonna x Pride experiential activation
Lean In
Go-to-market marketing lead for Lean In’s first-ever State of Latinas in Corporate America report. Reported into VP of Marketing and aligned stakeholders across research, digital, social, comms, and design.
Integrated campaign · Multi-channel execution
Led cross-functional team from campaign brief through post-mortem. Developed multi-channel strategy, built campaign briefs, timelines, and drove alignment through recurring syncs and clear accountability structures. Held the cross-functional team to KPIs throughout.
Met web traffic and report download objectives at launch. Built campaign infrastructure — briefs, templates, and planning systems — that scaled across future initiatives. Coverage included NBC News, Fortune and broad media pickup.
State of Latinas Report · Fortune Coverage
Also at Lean In: Seasonal and tentpole campaign execution · sales video production · annual conference campaign content · vendor and photographer RFP management · web relaunch asset coordination · thought leadership newsletter (80K+ subscribers · 50K+ LinkedIn followers)